About Us

Online Shopping Style Guide: FashFed


Combining infinite number of hit items with innovative collections of brands pioneering global trends, FashFed is now here to be your online shopping buddy! In FashFed, we introduce the best brands of fashion world with those inspiring their social environment with their style, reflecting their style with audacious parts and inspiriting different styles.


We are now giving a new impulse to online shopping experience. So be ready to set sail for exploring your inner self! As a community feeling freedom in the spirit, we believe that the most creative way to express ourselves is fashion. And we invite you to become a part of this journey. Discover the iconic parts to redefine your style, now in FashFed!


Fashfed, A Delicate Touch to Fashion World by Eren Perakende


We as FashFed draw our strength from Devenlay – Eren Tekstil Sanayi ve Ticaret A.Ş., established by Eren Holding that achieved a phenomenal success in Turkey through investments in various fields with the partnership of world-renowned French Devenlay Group.


Eren Perakende also undertakes licensing, production and distribution obligations in Turkey for world-renowned brands such as Lacoste, Converse, Gant, Nautica, Burberry and The Kooples. Today, having more than 50 years of experience, Eren Perakende keeps on its innovative investments and stable progress with more than 600 physical stores, more than 1000 sales points and 10 e-commerce websites operating in 25 countries. Inheriting its passion for the innovation from Eren Perakende, FashFed is now targeting to become one of the representatives of Eren Group in digital world through its product and service perspective supporting this steady state acceleration.

Eren LogoFASHFED bir Eren Perakende ve Tekstil A.Ş. markasıdır. © Eren Holding, 2026