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{
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{
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{
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{
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{
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{
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{
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},
{
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{
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{
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{
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{
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}
KAMPANYA BİLGİLENDİRME SİSTEMİ
KİŞİSEL VERİLERİN KORUNMASINA İLİŞKİN AYDINLATMA METNİ
6698 sayılı Kişisel Verilerin Korunması Kanunu’nun (“KVKK ”) 10’uncu maddesi uyarınca Eren Perakende
ve Tekstil A.Ş. (“Biz ”, “Eren Perakende ”) olarak sizleri
(“Ziyaretçi ”), https://www.fashfed.com alan adlı internet sitesi
(“Website ”) üzerinden sağlanan kampanya bilgilendirme sistemi hizmetinden yararlanabilmeniz için elde
edilen verilerinize ilişkin; kimliğimiz, kişisel verilerinizi işleme amaçlarımız, kime ve hangi amaçla
aktardığımız, hukuki sebeplerimiz, işleme yöntemlerimiz ve haklarınız konusunda bilgilendirmek isteriz:
Veri Sorumlusu: Atatürk Mahallesi Ertuğrul Gazi Sokak Metropol İstanbul Sitesi C2 Apt. No:2A/14
Ataşehir/İstanbul merkezinde kurulu, 747512 sicil numaralı Eren Perakende ve Tekstil A.Ş.
Kişisel verileriniz;
hukuka ve dürüstlük kurallarına uygun ve belirli, açık ve meşru amaçlar için
işlenmekte,
doğru ve gerektikçe güncel tutulmakta,
işlendikleri amaçla bağlantılı, sınırlı ve ölçülü kullanılmakta ve
hukuka uygun olarak belirlediğimiz saklama süresi boyunca muhafaza edilmektedir.
Veri Kategorisi
Veri Türü
İlgili Kişi
İşleme Amacı
İşlememizdeki Hukuki Sebep
Toplama Yöntemi
Veri Aktarımı
İletişim
E-Posta Adresi
Kampanya Bilgilendirme Sistemine Kayıt Olan Ziyaretçi
İlgili Kişi’ye kampanya bilgilendirmelerinin iletilebilmesi
İlgili Kişi’ye karşı üstlendiğimiz ‘kampanya bilgilendirmesi gönderimi’ edimi kapsamında İlgili
Kişi ile kurulan abonelik s özleşmesinin ifası için E-Posta Adresi verisini işlememizin gerekli
olması
Kampanya bilgilendirme sistemine kayıt olunması vasıtası ile, otomatik
İleti Y önetim Sistemi (İYS) üzerinden ticari elektronik ileti izinlerinin ve şikâyet süreçlerinin
y önetilebilmesi kapsamında mevzuattan kaynaklanan yükümlülüklerimizi yerine getirmek amacıyla İleti
Y önetim Sistemi Anonim Şirketi ile ve ticari elektronik ileti gönderilebilmesi amacıyla E-Posta
gönderme hizmeti alınan kuruluş ile paylaşılacaktır.
Ziyaretçi’nin izni doğrultusunda kendisine ticari elektronik ileti gönderilebilmesi
Ziyaretçi’nin aydınlatılmış açık rızası
Diğer
Cinsiyet
Kampanya Bilgilendirme Sistemine Kayıt Olan Ziyaretçi
İlgili Kişi’nin cinsiyeti doğrultusunda kendisine isabetli kampanya bilgilendirmesi yapılabilmesi
İlgili Kişi’ye kampanya önerisinde/bilgilendirmesinde bulanabilmek kapsamında Cinsiyet verisini
işlememizin meşru menfaatimiz için zorunlu olması
Kampanya bilgilendirme sistemine kayıt olunması vasıtası ile, otomatik
Yapılmıyor.
Diğer
E-Posta Adresi, Cinsiyet
Kampanya Bilgilendirme Sistemine Kayıt Olan Ziyaretçi
İlgili Kişi’nin müşteri deneyiminin artırılabilmesi ve kişiselleştirilebilmesi için müşteri
sistemimize kaydedilebilmesi
Müşteri segmentasyonumuzun oluşturularak bunun İlgili Kişi’ye ayrıcalıklı hizmet sunulmasında
kullanılması kapsamında ilgili veriyi işlememizin meşru menfaatimiz için zorunlu olması
Müşteri sistemi vasıtası ile, otomatik
Veri türlerine göre yapılan aktarım tablonun ilgili satırlarında belirtilmiştir.
Diğer
E-Posta Adresi
Kampanya Bilgilendirme Sistemine Kayıt Olan Ziyaretçi
Performans reklam kanallarında kullanılarak reklamların isabetli hale getirilebilmesi
İlgili Kişi’ye kişiselleştirilmiş ve hedeflenmiş ürün ve hizmetlere y önelik reklamların sunulması
kapsamında ilgili veriyi işlememizin meşru menfaatimiz için zorunlu olması
Tablonun ilgili satırlarında belirtilen toplama y öntemleri vasıtası ile
Performans reklam hizmeti sunan şirketler ile bu hizmetin sunulabilmesi amacıyla paylaşılacaktır.
*Bu Aydınlatma Metni’nde yer alan tüm veri türleri, Website sunucu ve altyapı hizmeti
alınan sağlayıcı şirket ile paylaşılmaktadır. Bu veri aktarımı, işlediğimiz veri türlerinin bir
sunucuda barındırılması ihtiyacını karşılamak üzere sunucuların ilgili şirket bünyesinde bulunmasından
kaynaklanmakta olup
aktif bir veri transferi gerektirmemekte ve barındırma hizmetinin doğası gereği gerçekleşmektedir.
*Müşteri segmentasyonumuzun oluşturulması için işlenen tüm veri türleri; müşteri ilişkileri
yönetimi, müşteri deneyimi yönetimi, yeniden pazarlama faaliyetleri, analiz çalışmaları, hedefli pazarlama
ve kişiselleştirme çalışmaları, kullanıcı deneyimi testleri ve Website iyileştirme çalışmaları
kapsamında, bu hizmetlerin alındığı kuruluşlar ile paylaşılmaktadır. Bu veri aktarımı, anılan hizmetlerin
alınabilmesi amacıyla yapılmakta ve sağlanan hizmetin doğası gereği gerçekleşmektedir. Sayılan
amaçlar dışında bir aktarım amacı söz konusu olursa bu Aydınlatma Metni gerektiği şekilde
güncellenecektir.
Sahip olduğunuz haklar aşağıdaki gibi özetlenebilir:
Kişisel verilerinizin;
işlenip işlenmediğine,
işlenme amacına,
yurtiçine ya da yurtdışına aktarılmasına dair
bilgi edinme;
amacına uygun işlenmesini,
yanlış veya eksikse düzeltilmesini ve üçüncü kişilerin haberdar edilmesini,
ilgili sebepler ortadan kalktıysa imha edilmesini ve üçüncü kişilerin haberdar edilmesini ve
uğradığınız zararların tazmin edilmesini
talep etme;
otomatik sistemlerce yapılan analizler sebebiyle aleyhinize çıkan sonuçlara
itiraz etme.
Yukarıda belirtilmiş olan hakları kullanımınıza dair beyanı, kimliğinizi tespit edici belgeler ve talep konusu
ile beraber aşağıdaki kanallar vasıtasıyla tarafımıza iletebilirsiniz:
kvkk@erenperakende.com adresine e-posta yolu ile güvenli elektronik imzalı ya da imzasız olarak
iletmek suretiyle
Kayıtlı Elektronik Posta (KEP) hesabınızdan, erenperakende@hs03.kep.tr KEP adresine güvenli
elektronik imza ile imzalamak suretiyle
Atatürk Mahallesi Ertuğrul Gazi Sokak Metropol İstanbul Sitesi C2 Apt. No:2A/14 Ataşehir/İstanbul
adresine elden teslim etmek suretiyle veya noter ya da iadeli taahhütlü posta yoluyla.
Talebinizi 30 (otuz) günden fazla olmamak üzere en kısa sürede ve işlemin maliyeti olmadığı sürece ücret
talep etmeksizin cevaplayacağımızı taahhüt ediyoruz.
Kişisel Verilerin Korunması Mevzuatı Uyarınca Müşteri Açık Rıza Metni
Eren Perakende ve Tekstil Anonim Şirketi bünyesinde yer alan FashFed markası olarak;
Ticari İletişim ve Ticari Elektronik İletiler Hakkında Yönetmelik madde 7 ve 8 gereğince ticari elektronik ileti gönderebilmek için siz müşterilerimizin onayını almakla yükümlüyüz. Ayrıca, 6698 sayılı Kişisel Verilerin Korunması Kanunu’nun 5. maddesi ve Kişisel Verileri Koruma Kurulu’nun başta 27/02/2020 tarihli 2020/173 sayılı, 08/07/2019 tarihli 2019/04 sayılı, 31/05/2019 tarihli 2019/159 sayılı, 31/05/2019 tarihli 2019/162 sayılı kararları olmak üzere sizlere açık rızanız olmaksızın ticari elektronik ileti gönderebilmemiz mümkün olmamaktadır. FashFed markamız altında satış ve satış sonrası hizmetler çerçevesinde; ürün ve hizmetlere ilişkin yönlendirmede bulunulması, kampanyalara ilişkin bilgi verilmesi, satın alınan ürün ve diğer hizmetlere ilişkin olarak memnuniyetinizin değerlendirilmesine yönelik analizler yapılması ve bu kapsamda tarafınızla iletişime geçilmesi, anılan hizmetlere ve ürünlere yönelik tanıtım, pazarlama ve kampanya faaliyetlerinin gerçekleştirilmesi amacıyla sizlere kısa mesaj ve elektronik posta göndermemiz ile sizlerle telefon vasıtası ile iletişim kurmamız ticari elektronik iletişim kapsamında olduğundan, sizlerle bu amaçlarla ticari elektronik iletişim yapabilmemiz için yukarıda yazılı yükümlülüklerimizi yerine getirmemiz gerekmektedir.
Bu nedenlerle paylaşmış olduğunuz iletişim bilgilerinizin sizlerle ticari elektronik iletişim yapılması için kullanılıp kullanılamayacağı konusunda sizden açık rızanızı talep etmekteyiz.
Önemle belirtmek isteriz ki; ticari elektronik ileti gönderimi hiçbir surette sizin açık rızanız olmadan yapılmayacaktır. Bu konudaki karar tamamen sizin takdirinizde olup bizler bu konuda size bir zorlamada bulunmamaktayız.
Bu işaret kutucuğunu (checkbox) işaretleyerek vereceğiniz açık rıza kararınızı, öncesinde yer alan Aydınlatma Metni doğrultusunda almanızı hatırlatır, seçiminizin bizlerle olan ilişkinize dair herhangi bir olumsuzluğa yol açmayacağını bilmenizi ister ve bu hususların önemle altını çizeriz. Böyle bir olumsuzluk hissettiğiniz anda kvkk@erenperakende.com adresinden bizlere bilgi verebilirsiniz.
Bu işaret kutucuğunu onaylamanız, iletişim verilerinizin sizlerle ticari elektronik ileti gönderilmesi amacıyla işleneceği anlamına gelecektir. Kutucuğun işaretlenmemesi halinde açık rızanız olmadığı kabul edilecek ve iletişim verileriniz ticari elektronik ileti gönderilmesi amacıyla işlenmeyecektir.
Sistemimizde cep telefon numaranız kayıtlı değildir. Sizlere daha iyi hizmet verebilmemiz için Hesabım sayfasından cep telefon numaranızı kaydedebilirsiniz.